You will hear true and inspiring stories.

You will walk away with a new and tangible sense of how to succeed.

You will be ready to give up the good to go for the great.

"A word geek."

That is how Julian Guthrie describes herself. A love of words, language, and storytelling has taken her from a childhood spent devouring books (and reading the dictionary!) to a 25-year career in daily journalism, where she won numerous awards and had her work nominated multiple times for the Pulitzer Prize. Julian has written five books, two of which are being adapted for television. Julian has interviewed some of the world's most successful and interesting people, from Steve Jobs, Larry Ellison, Richard Branson, Peter Thiel and Elon Musk to Melinda Gates, Marissa Mayer, Christy Turlington, and the late Prof. Stephen Hawking (who wrote the afterword to her third book). Julian has spent years researching how men and women succeed – and it is not the same.

Driven by an understanding of how stories can open minds, change lives, and jumpstart industries, Julian founded a 501c3 national nonprofit, The Alpha Girls Institute, to support and spotlight the lives and stories of women and girls across the globe.

Julian is now the founder and CEO of a venture-backed SaaS (software as a service) company, Mindset Alpha, which uses targeted storytelling and guided community to enable companies to attract, retain, and promote women and allies in entirely new ways. Mindset Alpha is poised to change the game for women across industries, and will soon be rolled out to colleges and universities in the U.S.

Julian's personal story shows how a love of something — whatever it is — can take you far in life. "Going from a little girl who loved to read to journalism to author to the founder of a tech company actually feels like a continuum," Julian says. "I just took my love, my skills, and pivoted into new mediums. At its core, though, I'm still telling stories."